MINNEAPOLIS — Jan. 11, 2016 —
House of Kolor by Valspar launched a new website and merchandise store at www.houseofkolor.com. The company said it was designed with the customer in mind, featuring a user-friendly experience with improved navigation, detailed product information, technical documents, videos and access to all social media accounts on one page.
The new site includes products, purchase information, tips and inspiration giving customers a new way to access House of Kolor paint formulas. Visitors can browse custom color options to find a match for their project. Colors can be filtered by finish, color, VOC compliance, product line, carrier basecoat, FX Effects or Kandy concentrate. Colors are searchable by formula number as well.
“The goal of the redesigned website is to be every painter’s guidebook to the world of custom painting,” said Gina Mahan, House of Kolor global brand manager. “House of Kolor by Valspar has always strived to put the consumer first and the newly redesigned website is no exception. The faster a customer can find answers to their questions, the quicker they can get back to the garage.”
TDS and SDS documents, U.S. and Canada Regulations, VOC components, mixing charts and more are also available on the new House of Kolor website. A full product catalog and mini-catalog are also available as well as access to distributor contact information across 23 countries. The new site provides the same experience regardless of device — desktop, laptop, tablet or phone.