Friday, 20 November 2015 18:19

NAPA/Martin Senour Unveil Success at 2015 SEMA Show 

Written by NAPA/Martin Senour PR


Dir-T-Bird, by Caleb Luce of Luce Customs - featured at NAPA/Martin Senour's SEMA booth (Vortex® premium waterborne refinish system)

NAPA/Martin Senour was a huge hit among the estimated 140-thousand attendees during the recent 2015 SEMA Show. Its booth (#1067) provided something for all attendees from collision repair to shop professionals, jobbers and automotive enthusiasts. NAPA/Martin Senour SEMA Show highlights included:

  • The unveiling/press conference of a phenomenal 1949 Buick custom coupe, restored by Chris Carlson Hot Rods out of Mulvane, Kansas; it featured the Tec/BASE® premium refinish system color Granite (PCRS23) of the Martin Senour Rod & Restoration Color Deck on the exterior and Dark Blue Denim (PCRC30) for the engine and wheels.

This 1949 Buick is Carlson’s third SEMA Show vehicle in the NAPA/Martin Senour booth. It was chopped 3½ inches in front and eight-inches at the rear of the deck lid. The car featured unique shaved door handles and custom items like its inner fenders, core support, dash, floor and firewall. There was a TCI Mustang II front end and four-link rear with a Curry differential, a pancaked and pie-cut hood, rear fenders molded to the quarter panels and its front and rear bumper were even sucked in.

  • The other unveil featured a custom build of the Dir-T-Bird (an intensely modified 1964 Ford Thunderbird), by Caleb Luce of Luce Customs in Albuquerque, New Mexico.

This build featured a modified OEM tri-stage, complete with a unique midcoat, painted in the Vortex® premium waterborne refinish system. It had a full 2000 Corvette chassis with a 500 hp lq4 engine. “The Bird’s” frame, floor work, interior, trunk, engine bay, head tunnels, front and rear fascias were all hand-formed steel. The body was widened three inches and functional brake cooling scoops were built. The car was just shy of 18 feet long and about 3.5 feet tall. It had a custom three-stage paint job with a rally stripe wrapping everything inside and outside of the car. It also had a fully polished stainless exhaust system.

In addition, there was a well-attended meet and greet autograph session with NHRA Superstar Ron Capps, driver of the NAPA Auto Parts Dodge Charger R/T funny car. Capps’ 20-year career highlights include 45 wins, 90 final rounds reached and a top speed of 320.89 mph.

For more information about NAPA/Martin Senour paints at the 2015 SEMA Show, visit or call 1-800-526-6704.

Read 2584 times Last modified on Friday, 20 November 2015 19:37