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In the old days, they were called retreats: A group of employees would meet at a hotel and go out in the woods or up in the mountains to bond, and the really smart people would figure a way out of it.

 

Each month, collision industry trade magazines provide readers with a glimpse of the industry at that point in time.

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It should come as no surprise to hear that across the country, collision repair shop owners and managers are facing a shared challenge: how and where to find new technicians. 

Robert Walne’s grandfather, Herb Walne, founded Herb’s Paint & Body in 1956. The business encompassed a Humble Oil (Exxon) service station, a full-service mechanical shop, a drive-through car wash and a paint and body shop in northeast Dallas, TX.

As a part-time firefighter, a member of his town's Building and Planning Commission and an area marketing manager for asTech---a company that focuses on providing OEM diagnostics to collision repair shops nationwide---Eric Newell, 36, is adept at multi-tasking, to say the least.

Friday, 04 January 2019 23:53

In Reverse: Early DRP Programs of the 1960s

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In the 1960s, the concept of a direct repair program took several twists and turns before it got to the model we recognize today. Here are a few variations of that theme.

It’s been about four years since the industry began talking about the automakers playing a larger role in helping vehicle owners after an accident---using telematics to contact the driver at the crash scene, for example, to ask if they need medical help or a tow arranged for them, or to see if they would like a referral to a nearby shop certified by that automaker.

So, you've tried it all: conventional advertising, email marketing, digital advertising---maybe you even bought a billboard or hired a plane to write your name in the sky.

 

With more and more consumers searching for body shops’ information online, it has become increasingly important for shops to clean up their digital presence.

 

Anyone who lived through the 1960s knows what a turbulent time it was politically, socially and culturally. There were some profound changes in the collision repair trade as well.

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