Wednesday, 19 December 2012 17:39

Merger of Bodycraft Collision Centers and Golden State Collision

Bodycraft Collision Centers and Golden State Collision Centers, announced this week that they have merged operations to form a new 19 location entity in the greater Sacramento area that will be called Golden State Collision Centers, a Bodycraft Company.

The two companies, which had a management agreement in place since earlier this year, formally merged their operations on December 15. Terms of the deal were not disclosed.

The combined company now has shops in Antelope, Citrus Heights, Elk Grove, Folsom, Lincoln, Orangevale, Rocklin, Rancho Cordova, Roseville, Sacramento, Shingle Springs and Yuba City.

Golden State was founded in 1993 by Dave Finkelstein in a 2,400-square-foot facility on Roseville Road in Sacramento. The company added its fifth facility in Yuba City in 2009.

Bruce Mackie, owner of Bodycraft, will serve as the president of the merged operation and Finkelstein has taken the title of chief marketing officer.

In a letter addressed to customers and colleagues, Mackie and Finkelstein said, "Our decision to merge was a strategic one with the intent of creating a new entity whose shared vision and focus parallel one another. We are unwavering in our focus of unmatched service, distinction for excellence in collision repairs and re-investment in the communities where we operate.

The letter concluded, "Our merged entity, Golden State Collision Repair Centers, A Bodycraft Company, will continue to place a priority on our customers and our service to them. We will continue to work diligently with our insurance partners to ensure their objectives are achieved.

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