Tuesday, 31 July 2012 21:56

Inland Empire CAA Meeting Features Social Media Guru

The Inland Empire California Autobody Association will host its next chapter meeting on Wednesday, August 29 at its new location, Don Marco's Restaurant, 10276 Foothill Blvd. in Rancho Cucamonga, CA.

The guest speaker will be Frank Terlep, CEO of Summit Software and Marketing Solutions, who will update shops with information about current digital marketing tools. Terlep says it's no longer "good enough" to just have a website. His topic is "Digital Marketing = More Customers, Revenue and Profit." Terlep says small businesses that are successful digital marketers utilize multiple digital marketing tools, techniques and technologies to capture service and retain more customers, revenue and profit. Frank will introduce 10 digital marketing and retention tools, techniques and technologies that will help capture, service and retain more customers, revenue and profit.

Frank Terlep often speaks on digital marketing, communications,customer retention, loyalty, technology, and lean business processes. Over the past 25 years he has spoken at dozens of automotive industry conferences, events and meetings, including NACE, SEMA, and NADA, and international conferences such as the CARSTAR franchise and Collision Solutions Network conferences, as well as AKZO, PPG, Sherwin Williams, and BASF meetings and conferences, and several CAA, AASP and ASA associations meetings as well.

For more information and to RSVP, contact Cindy Shillito, Southern California CAA Chapter representative at (714) 944-4028 or at radiatorgirl@socal.rr.com. Please RSVP by August 24.

Registration will be from 6-6:30 p.m. and dinner will be served at 6:45 p.m. Terlep will speak from 6:30-8 p.m. Cost is $30 for CAA members or $45 for a non-member. Cost is $150 for vendors.

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