Barrett-Jackson Auction Company, The World’s Greatest Collector Car Auctions, wrapped up its southern California automotive and lifestyle event by generating more than $14 million in sales of classics, muscle cars, hot rods, resto-mods, exotics and contemporary collectibles in front of a crowd of over 54,000.
The first 2013 SRT Viper sold for $300,000. The final price made the Viper the top seller of the event. Bidding on the SRT Viper surpassed $250,000, then a trip to the SRT Track Experience and tickets to Petit Le Mans were added, powering the car to the $300,000 mark. Proceeds from the sale will go to the Austin Hatcher Foundation, which helps families and children affected by pediatric cancer.
The Viper, which debuted at the New York auto show in April, carries an 8.4-liter, 640-hp V10 combined with a six-speed manual transmission. The new-generation car made news with its traction and launch control, two firsts for the nameplate. It will arrive in dealerships near the end of this year.
In January, a 2013 Ford Mustang Shelby GT500 durability prototype sold at the Barrett-Jackson auction in Scottsdale, AZ for the same price of $300,000. This no doubt will add fuel to the Hatfield and McCoy-level battle between Ford and Chrysler customers.
The three-day Barrett-Jackson event in Orange County featured more than 400 vehicles and was also enjoyed by millions across the country on the SPEED Channel, with 16 hours of live coverage. Sales figures exceeded last year’s numbers, further bolstering this year’s trend of economic improvement and growing popularity for the Southern California lifestyle event.
The third Annual Orange County Auction also brought in a large number of new bidders with 66 percent having registered to bid at the event for the first time. Additionally, Barrett-Jackson saw some fantastic individual sales, including the following vehicles:
2013 SRT Viper Two Door Coupe - $300,000 (Sale benefitted the Austin Hatcher Foundation for Pediatric Cancer)
1969 Ford Mustang Boss 429 - $253,000
1965 Ford Ranchero Custom Pickup - $200,000 (Sale benefitted the Loma Linda University Children’s Hospital)
2012 Lotus Evora S Two Door Coupe - $200,000 (Sale benefitted the Carol M. Baldwin Breast Cancer Research Fund)
1970 Oldsmobile 442 Convertible - $154,000
“Southern California is without a doubt the car culture capital of the U.S.,” said Craig Jackson, Chairman and CEO, Barrett-Jackson. “The quality and variety of the vehicles we see here is astounding and the success we had here this year and every year is a testament to the large number of people who live and breathe the collector car lifestyle in this region. We’re proud to be a part of it.”
Barrett-Jackson continued to spotlight and support a wide cross-section of local and national charities at the Orange County event. Over $1.1 million was raised for eight charity vehicles that crossed the auction block. Barrett-Jackson not only waives all fees and commissions on these charity offerings, but also promotes the charitable vehicles leading up to the auction to help create interest and awareness for the respective charities.
Barrett-Jackson is currently accepting consignment requests for the fifth annual Las Vegas Auction scheduled Sept. 20-22, 2012. For more information, visit www.barrett-jackson.com.