The building is the centerpiece of the $15mm auto training center on the Cerritos College campus. "Area dealers have long drawn talent from Cerritos College's Automotive Technology Program -- now they join the college in offering management training," explained SMCDA Executive Director Todd Leutheuser. "The future of their business starts here, in a deliberate convergence of industry and education."
In addition to the prominent show room that can exhibit vehicles and features a wall of video screens for training purposes, the building also features space for students and managers alike. Traditional classrooms and conference-style board rooms are equipped with video conference capability and wireless capability. A marketing media room seats up to 24 people and includes video and teleconference capability, and several board rooms.
Housed within the building are offices for Northwood University's West Coast program center, which offers a bachelor's degree program in automotive marketing and management for students who want to work in the auto industry. The program hosts its business and auto management courses in the classrooms, while providing walk-in academic guidance and program information directly from the new offices. SMCDA also has its offices inside the building, and area dealers will be able to schedule meetings and employee training at the facility.
Since 1932, the Southland Motor Car Dealers Association (SMCDA) has represented the new franchised automotive dealers in the southern Los Angeles County. Visit the association online at www.smcda.org.