Carnival rides, live entertainment and a car show were all part of the Bass Days Tournament hosted by Bill Luke Chrysler Jeep Doge & Ram in Arizona March 18-20.
More than 13,000 visitors attended the three-day event, which was held at the Pleasant Harbor Marina in Peoria. The dealership said it is the largest family fishing tournament in the southwest.
“Our main goal is to make an affordable event,” said Don Luke, owner of Bill Luke in Phoenix, Arizona. “It’s a great way to get out, enjoy the outdoors, go fishing with the kids and enjoy free carnival rides and music.”
Families were invited to take part in the annual bass tournament and $50,000 was given out in cash prizes. This included hourly cash awards for the 10 biggest largemouth bass weighed. A ladies-only tournament was added this year and an overall winner was named for the weekend.
In addition to fishing, a corn tournament was held for the third-year straight with 300 people participating. Attendees could also take part in face painting, shopping with more than 50 vendor booths, hot dog races, magic acts and viewing military vehicle displays.
The tournament started in 1998 and Bill Luke originally became involved as a sponsor. Eventually they decided to run the event themselves. Luke said it has become a family summer tradition.
Established in 1927, Bill Luke has a 150,000-square-foot service and body shop facility that repairs all makes and models of vehicles. The company combined five parcels of land into a 19-acre facility that was completed in 2015.
It now includes a café, Enterprise car rental and daily shuttle service. “We have 40 body shop employees,” said Luke. “What really sets us apart is that the average experience of our technician is 23 years!”
Wally Stokebrand, body shop manager, said it is a priority for the collision repair shop to continuously update its equipment as well as train technicians to ensure repairs are completed properly and professionally.
“Our status as an I-CAR Gold Class repair facility tells the customer that Bill Luke Chrysler, Jeep, Dodge & Ram has made a commitment to stay up-to-date,” said Stokebrand. “With our facility located at the dealership, we can offer full service to our customers. We can also incorporate such service into the repair process if needed.”