With this new agreement, SPEEDVEGAS will be exclusively represented throughout China, Hong Kong, Taiwan and Chinese communities in North America. CHD will book and handle all reservations; provide tour guides and interpreters; provide translation services for all SPEEDVEGAS marketing materials utilized in its target markets; leverage social media channels such as WEIBO and much more.
"SPEEDVEGAS represents everything our Chinese customers want to experience when they come to Las Vegas: it’s exciting, it’s innovative and it appeals to the trending younger more independent Chinese traveler." says David Huang, president, CHD. "With one-on-one customer service that will be personalized for every visitor who walks through the door, SPEEDVEGAS knows how to cater to our customers. We look forward to a prosperous partnership."
Adds Aaron Fessler, co-founder and chief executive officer, SPEEDVEGAS, "We are designed to attract a global audience. Of the more than 40 million annual visitors to Las Vegas, nearly 20 percent are international visitors. Knowing they gravitate toward attractions such as ours, together with CHD, we will be able to maximize our exposure to this important and influential group of visitors before they even reach Las Vegas."
The destination will offer an entire speed experience with activities such as drifting, demonstrations, simulators and driving the world’s most sought-after exotic and muscle cars. An onsite meetings and events facility means SPEEDVEGAS stands poised to accommodate not only leisure visitors, but also corporate and incentive group business with ease.
SPEEDVEGAS will start its engines come March 2016. The 1.5-mile supercar track will be open for business by March 2016. By May 2016, the entire $30 million motorsports complex—including a multilevel welcome center, event center with a capacity of up to 1,000 guests, café and much more—will be complete.