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The BBB recently started allowing customers to post reviews online, and have implemented a system to make sure that the comments are legitimate. BBB wants to ensure the individual posting a review is indeed a customer. Therefore, BBB reviews each reviewer’s email address and gives the business an opportunity to respond if desired. Baxley notes that there are always mixed reactions from association members when it comes to joining the BBB, but attendees enjoyed the information presented. She believes it also served as a useful reminder to respond to any complaints logged with BBB since many shops don’t.
The Tucson Chapter also encourages vendors to set up their own table so they can display any special information they wanted to share, plus gives each vendor a 30 second update before the speaker. The chapter began planning for a fun evening of Go-Karting and networking on April 24, and they also discussed plans for ASA-AZ’s Automotive Training and Expo in June.
ASA-AZ members also discussed their fundraising plans for their upcoming golf tournament on April 12, which benefits the JTED program, providing scholarships to deserving students. Baxley states, “We normally give out four scholarships each year, but my goal this year if that every student gets some form of scholarship to help them pursue an automotive education.”
Baxley believes that holding monthly member meetings is very important because “it shows consistency to have our meetings at the same time and in the same place each month. It’s also a great opportunity for shops to network with vendors, and it creates a safe environment for members to discuss their frustrations and triumphs related to being in the industry. We’ve also recently changed our message to focus on the association’s goals being about the health of the whole business; we are here to train everyone from managers to service writers to techs.”
These meetings always exceed Baxley’s expectations. “There are great questions posed and a lot of interaction between attendees. They may be tired when they arrive, but they quickly get into the meeting and learn something new each time they walk away.”