Luz Rubio, Executive Director of ASA-AZ, explains, “the rural chapters around the state do not meet regularly. The board believes that every member needs to have access to information and the opportunity to interact with their peers. The event is sponsored by the State Board, and it gives us the opportunity to bring in non-members to learn about ASA and participate in an event where they can exchange ideas and learn from their peers. The board realizes that the value in being a member is more than a tangible benefit, but the ability to interact with other like-minded members.”
With the intention of providing rural areas of the state with information on business topics to help them improve their businesses, ASA-AZ’s program for the meeting was “Successful Marketing for the Right Customer,” helping shop owners identify the right marketing for their shop and their audience. Because marketing continues to be a perplexing issue for many small business owners, guest speakers Daniel Romero of Hibu and Julee Baxley, co-owner of Integrity Automotive in Tucson, provided attendees with multiple marketing suggestions, ranging from mailing postcards to social media to TV and radio advertising.According to Rubio, the meeting “went better than expected. Our 20 attendees really enjoyed the roundtable format and the ability to interact with vendors, and [they] all interacted very well. The open discussion session was very energetic, and both owners and vendors had so much information to share that we had to cut the interaction because we were past our scheduled end time.”
ASA-AZ held their second Management Training Road Show in Yuma on Saturday, October 4, and the third event is scheduled for November 8 in Bullhead City.