Wednesday, 06 April 2016 19:14

ASA Northwest ATE Sells Out 3 Years in a Row

During the weekend of March 18-20, ASA Northwest produced their 2016 Automotive Training Expo (ATE) at the Doubletree Hilton Seattle Airport. Some of North America's best management and technical trainers presented 60 classes for mechanical, collision and service industry professionals.

Jeff Lovell, President and Executive Director of ASA Northwest, said, "We had over 900 industry professionals at ATE 2016 with a record number of shop owners, managers, service advisors, technicians, and 68 instructors from high school and college attending our three days of management and technical training."

Lauded as the West Coast's largest automotive training venue, ASA Northwest's 2016 ATE featured a variety of automotive industry leaders, including Cecil Bullard, Maylan Newton, Bill Haas, Donny Seyfer and dozens more. Bolt On Technologies sponsored Mike Kisich's keynote presentation,"The Power of Automating Your Shop's Process," which took place during lunch of Friday. Keynote speaker Bogi Lateiner presented "Not Your Father's Auto Shop" during Saturday's breakfast. Lateiner's presentation was sponsored by WORLDPAC. Chris Chesney's keynote presentation, "Service Readiness - Are You Ready for Tomorrow" took place during lunch Saturday, and was sponsored by CTI.

The seminars were selected by ASA Northwest's ATE Committee, and Brian Smith, Chairman of the association's Board of Directors. The speakers "did a great job of choosing seminars that the automotive industry needs. ATE is one of the most affordable training events on the West Coast. The goal of the ASA Northwest Board is to make everyone attending ATE feel like they are special and more than just a face in the crowd," the committee agreed. 

In addition to the educational seminars, ATE 2016 once again featured an extensive showing on the expo floor with a variety of vendors demonstrating parts, services and equipment. Over 60 exhibitors had booths on the expo floor, including AllData, Autozone, I-CAR, Jasper Engines & Transmissions, LKQ, Mitchell 1, NAPA, Snap-On Equipment, and many more. ATE attendees all had a chance to win a variety of door prizes. The official media sponsor for the event is Parts and People Northwest.

Lovell was very pleased with the success of this year's ATE. "It is so gratifying to have ATE grow each year and establish itself as the West Coast's premier training event. Our volunteers help make this exceptional event that provides quality training to all levels of the service and repair industry."

ASA Northwest has plenty more events in store for members this summer. The association will hold its 2016 Semi-Annual Summer Retreat and Management Conference at the Shilo Inn in Ocean Shores, WA on June 23-26. The 2016 ASA Northwest Annual Golf Tournament will be held on August 17 at the Eagles Pride Golf Course in Dupont, WA, and the 2016 ASA Northwest Annual Family Fun Night will take place on August 23 at Cheney Stadium in Tacoma, WA. Next year's ATE will be held March 24-26, 2017.

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