Priority 1 Automotive Group
Rockville, MD and Parkville, MD
Rockville: (240) 283-8800
Towson: (410) 823-3400
Type: Collision Repair
Facility Employees: 36
In Business Since: 2000
Number of Locations: Two
Combined Production Space: 38,000 square feet (combined)
In order to fulfill this mission, the Maryland-based business makes every effort to utilize high-quality, dependable equipment that will ensure a proper repair for its customers. Over the years, they have found that the products purchased from Eco Repair Systems of North America have helped them restore vehicles to their original specifications while being environmentally responsible and complying with BMW’s Certified Repair Center requirements.
Priority 1 was established in 2000. The family-owned business owns three BMW dealerships (BMW of Bel Air, BMW of Rockville CCRC and BMW of Towson); as well as MINI of Baltimore; Porsche Towson; Audi Owings Mills; and two certified collision centers: BMW of Rockville CCRC and BMW of Towson CCRC. CCRC stands for Certified Collision Repair Center.
The collision repair centers specialize in repairing BMWs, MINIs and Porsches, and both locations are certified for aluminum repair and carbon fiber repair.
Jeremy Wojcik, the general manager of Priority 1’s two body shops, said he is always interested in learning about new, innovative technology.
While attending NAC (BMW National Aftersales Conference) in 2015, he watched a demonstration by Robaina Direct LLC /EcoRepairSystems.com™. “I was looking for a good bridge pulling system,” said Wojcik. “After watching the demonstration, I immediately knew that was what I had been looking for.”
During the tradeshow, he asked the owner of Priority 1, Louis Cohen, to purchase the equipment for the collision centers. “The Eco Repair Systems’ equipment is unique in that you can repair more parts of a vehicle opposed to sectioning and replacement, ultimately doing a less invasive repair,” explained Wojcik, who has nearly 25 years of experience working in the automotive industry.
Since then, Priority 1 has purchased Eco Repair System’s exclusive products for repairing aluminum and steel vehicle panels, as well as PDR (paintless dent repair) equipment and a nitrogen plastic welder.
EcoRepairSystems.com™ specializes in technology, processes and products that minimize the severity of vehicle panel repairs while at the same time reduce the need for panel replacement.
“There is a very large potential in reduced severity because the equipment allows the repair of panels that would typically require replacement,” said Wojcik. He said this decreases the shops’ cycle time, especially with quarter panels, due to the amount of time it usually takes to do a quarter panel replacement. By not having to replace the bonded quarter panel, it is also a less invasive repair.
“This has been a benefit with insurance companies,” said Wojcik. “By not having to perform extensive replacement procedures and adding time for curing the bonded panels, it is a lower cost to repair the vehicles instead of having to replace specific parts.” Not only does this equate to cost savings for insurance companies, customers and dealers, he said it ultimately helps their bottom line.
EcoRepairSystems.com™s’ products are tailor-packaged for their clients, independent collision repair centers, MSOs and/or OEM-certified repair centers. The company said its focus is on providing systems and training that net the best ROI with the most ethical, safe and OEM-approved repair processes in mind, the EcoRepairSystems.com™ way.
Training and certification is provided by EcoRepairSystems.com™ in combination with Robaina Consulting Group and incorporates damage analysis, estimating and repair. The OEM-approved repair techniques for aluminum, steel and plastic were devised to maintain the integrity of the vehicle’s factory welded and rivet bonded structural seams, and ensure a safe vehicle is put back on the road.
Wojcik and his employees have been very pleased with the training provided by EcoRepair and the company’s owner, Bryan Robaina. “Bryan impressed me at Rockville because I had Spanish-speaking techs and he spoke Spanish,” said Wojcik. “He was able to clearly communicate, whereas most vendors were unable to.”
He said Robaina and his team were very good at getting the technicians involved in the repair process and they have benefited in the training by mastering the techniques and use of the equipment.
“The most valuable part of the training was teaching the techs how to preserve a panel, and properly using the equipment to eliminate intrusive repairs, when not using traditional equipment,” said Wojcik.
Wojcik has held numerous positions in the industry, including working as a technician, service advisor, service manager, commercial vehicle account rep, aftermarket performance part manufacturer rep, designer and installer, and certified collision center manager. Dealing with everything from vehicle performance OEM and aftermarket, he said Priority 1 has been very impressed with the products from Eco Repair Systems and highly recommends them for other independent collision repair centers.
“We’ve increased profitability and cycle time by utilizing their equipment and maintaining BMW’s OEM repair standards,” said Wojcik.
Priority 1 said that being driven to excellence means that the business is always working to improve the customer experience and make the company a place that clients want to do business and employees love to work.
“Anybody can fix something, but maintaining a high level of quality and providing excellent customer service is my main goal to achieve the highest level of service possible,” said Wojcik.
Robaina Direct LLC
Newport Beach, CA 92660