Jeffries comes to ASA from Colorado Springs with experience in direct sales and corporate management at iconic brands such as Sara Lee, Coca Cola, Coors and Kellogg.
“ASA has had a longstanding history of providing valuable membership benefits to automotive service and collision repair shops,” Jeffries says. “I’m looking forward to increasing that value and making our whole membership process more efficient.”
Clark joins ASA after serving as the editor of in-flight magazines for American Airlines, Southwest Airlines and United Airlines. Most recently, he worked at the Boy Scouts of America as the managing editor of Scouting magazine.
He says his priority is “to help evolve the magazine’s readability and relevance to further the association’s goals and to develop social media resources that provide useful tools for the ongoing success of automotive service businesses.”