At the helm of the website strategy and management is the Cavender Auto Group e-Commerce Director Roland D. Perez, a Cavender Auto representative who combines a 15 year experience in the auto industry and a dedication to innovating technology to help bring Cavender’s message to new and existing customers.
Perez was nominated by the Texas Automobile Dealers Association to receive an “e-Commerce Director of the Year” honor—an award which Perez received last year in recognition of his central role in making Cavender Auto Group one of the leading auto dealers in San Antonio, as well as the state of Texas.
Perez's skills led to Cavender Auto Group being named “most interactive dealership” by Motor Trend–the leading auto publication in the United States.
Perez is currently responsible for all of the websites that make up Cavender Auto Group, including the Cadillac, Land Rover, Chevrolet, and two Buick/GMC dealerships. These websites were created and are updated by Team SI, a digital marketing company that Perez works closely with to craft unique content that caters to each demographic and reflect each individual auto maker’s distinctive theme and feel.