The independent partnership, headed by Mike Sullivan, was made official on January 30. University of Oklahoma coach Barry Switzer, Oklahoma City-area businessman Bob May, and lawyer Armando Rosell are also partners.
The Kia dealership, located at 4747 S. Yale Ave., will operate under the new name Midtown Kia, reported Smith. Sullivan was initially uninterested in purchasing the dealership when approached by Primeaux two years ago. However, after the $2.8 million renovation and expansion of the sales and service facility was completed in early 2014, Primeaux told Smith that it was time for him to sell the dealership and take a “half step” back from commitments.
He and Jane will remain in Tulsa, and serve the community by sitting on the OSU Tulsa board of trustees and the foundation board for Tulsa Community College.
Primeaux is also a partner in the sign company, GoVision, headquartered just outside of Dallas-Fort Worth, reported Smith.The former Maupin Kia dealership was purchased by Primeaux in 2006, who changed the name. Six years later in 2013, Primeaux Kia underwent a $2.8 million expansion and renovation that raised the bar for the service facility.
Previously, Primeaux had established himself in Tulsa as the owner of Crown Auto World from 1991 to 2000, selling the Chrysler, Jeep, Buick and BMW brands, reported Smith.