MSD Performance Group, headquartered in El Paso, Texas, operates in the street enthusiast, professional racer and powersports markets under the MSD®, Racepak®, Superchips® and Edge® brands. The company announced that the company has been acquired by Hot Rod Brands, LLC an affiliate of Z Capital Partners, LLC (“Z Capital”). MSDP filed a voluntary Chapter 11 bankruptcy protection petition on September 6th of this year.
MSD Performance says it looks forward to the future with a stronger balance sheet and focused ownership to provide a greater ability to serve consumers with exciting new products and technology. In recent years MSD Performance has expanded its portfolio of products and technology including the award-winning Atomic brand Fuel Injection systems, Flashcal brand Jeep hand-held programmer, Vigilante brand Harley tuning products and this year’s SEMA Show introduction of Brainwave®, the new Vehicle Management Network that allows aftermarket components to utilize a common technology platform for complete vehicle communication.