Friday, 01 November 2013 00:25

Ram 1500 Once Again is the ‘Truck of Texas’ Named by the Texas Auto Writers Association

For the third time in four years, the Ram 1500 has been named the Truck of Texas by the Texas Auto Writers Association, retaining its 2012 title and beating out the redesigned Chevrolet Silverado.

Ram and the rest of the Chrysler Group took home 15 of 24 awards at the Texas Truck Rodeo, bringing home not only Truck of the Year honors, but also SUV and full-size SUV of Texas in addition to other awards last weekend.

The Texas Truck Rodeo is an annual event. This year, 61 pickups, SUVs and crossovers were put through rigorous testing.

Texas is often viewed as a major sales and marketing battleground for U.S. trucks and SUVs. A successful campaign in Texas is seen as a bellwether for national success in those segments.

“Members of the Texas Auto Writers Association have always enjoyed the Texas Truck Rodeo,” Michael Marrs, TAWA president said in a statement “It’s a unique chance to compare vehicles back-to-back in a timely manner on the same course and provide honest, real-time feedback to our industry partners.”

The newly redesigned Jeep Grand Cherokee was named the SUV of Texas —it also took home the award for best midsize SUV. The Summit EcoDiesel edition won the best midsize luxury SUV title.

Full-size SUV honors were given to the Dodge Durango, while the Jeep Wrangler Sport was named the best off-road SUV.

The other members of the Detroit 3 were not left out: Ford’s F-150 SVT Raptor was named the best off-road pickup by the auto writers for the fifth consecutive year, while the GMC Terrain Denali won compact luxury SUV honors.

More than 40 members of the Texas Auto Writers Association were on hand at the two-day event.

“The Ram, Jeep and Dodge brands from Chrysler Group clearly impressed our TAWA members at this year’s event,” Marrs said in a statement. “There’s no doubt that innovative powertrains, impressive designs and new technologies are paying off for these brands.”

Ram won best luxury pickup with the 1500 Laramie Longhorn, best heavy-duty pickup with the 2500 HD and best commercial vehicle with the ProMaster.

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