Friday, 28 March 2014 19:41

Industry Veteran Opens His Own Georgia Shop After 20 Years, Brings Painting Expertise

Shane Steele, new owner of Elite Auto Collision, has worked in the industry for more than 20 years, and opened his new body shop February 20, 2014, on Hazelbrand Road in Covington, GA.

Steele spent many years working with DuPont developing expertise in automotive paint technology. Not only does Steele understand the science behind automotive paint and the painting process, he also has taught hundreds of other painters how to perform their jobs. He has worked in shops as an employee, as a trainer, as an adviser, and as a business coach helping other shop owners. All the while, he kept as his goal to own a collision shop one day and create a business that would stand apart from all the others. He started with one shop in Georgia and quickly added new locations throughout northeast Georgia.

Steele said he chose Covington because he saw a strong business climate in Newton County that will continue to grow with the arrival of Baxter International and the continued growth of the film and television industries. He also cited the area’s strong technical education resources, as well as “a huge need for our services.’’ Steele said Covington is the type and size of community where a business owner can build lasting relationships with customers while at the same time making a difference in the community. He said Covington has a small-town feel, but its business and government leaders work together to foster positive growth in the community.

Elite Auto Collision has a combination of highly-trained technicians and new, state-of-the-art equipment. The company started as a family owned business in Bogart, GA, before opening other locations throughout the area.

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