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Wednesday, 24 October 2012 18:11

Inventory and Family: The Keys to Success for Jim Ellis Hyundai

Jim Ellis Hyundai of Atlanta, GA, has received many positive reviews since opening in 2000. Their goal is to provide customers with the best possible savings when purchasing a new or used Hyundai. Their parts and service departments play a significant role in their success as they support the sales department by ensuring customer satisfaction in order to promote repeat business, as well as by generating additional revenue for the dealership.

Jim Ellis Hyundai Parts offers competitive discounts and free delivery to their wholesale accounts. According to Parts Director Ron Gay, who has been employed by Jim Ellis for over 20 years, “Using Hyundai’s Smart Stock system helps us maintain a high level of service to our customers by allowing us to stock more of the parts we need so that we have them at the time they are needed. We average a 90% same-day fill rate to our customers, meaning that most of the time, we already have the materials stocked that are necessary for a specific job.”

The parts department is able to maintain such a high same-day fill rate by using nine delivery trucks to deliver their orders to the greater Atlanta metropolitan area. These trucks run twice daily, and the deliveries are managed using GPS-based tracking software to monitor the deliveries and keep their drivers operating as efficiently as possible. Jim Ellis Hyundai Parts also offers OEconnection to their customers, allowing body shops to electronically transmit their estimate to Jim Ellis Hyundai’s parts department without taking the extra time to send a fax or make a phone call. This is particularly beneficial as Jim Ellis Hyundai Parts sells directly to body shops, and this business comprises approximately 40% of their overall parts sales.

Gay notes that much of Jim Ellis Hyundai Parts’ success is due to their commitment to inventory and their dedicated staff. “We are proud to be the largest dealer in Georgia and ranked 16th nationally.” Additionally, as their motto “Expect the Best” suggests, Jim Ellis Hyundai is committed to excellence, and they do their best to provide their customers with exceptional service and competitive discounts.

In addition to their impressive parts department, Jim Ellis Hyundai is proud to offer a “top-notch service department with skilled technicians trained to accurately diagnose vehicle problems,” according to their website. Their collision team has over 70 training certificates, including ASE and I-CAR certifications. In addition to performing repairs on all makes and models, they have been directly certified by several manufacturers, including Porsche, Audi, Volkswagen and General Motors, which includes the Corvette Z06 and ZR1. The Jim Ellis Collision center also accepts all insurance, and they are part of the preferred provider programs for Chubb, USAA and Met Life.

The service department also offers a free iPhone and Android application that allows customers to track their service visits and fuel mileage— two ways that customers can go green. This application allows customers to keep track of their service history and maintenance, schedule service appointments, call Roadside Assistance, gain access to owner’s manuals, ask questions of Jim Ellis’s service advisors, and receive specials from the dealership. Customers can also track fuel used, expenses and MPG, and they are able to store information for up to four vehicles, such as a photo and important information about their vehicle, including VIN, license plate, insurance policy information and radio and navigation codes. Jim Ellis also shows their dedication to customer service through their blog and monthly newsletter.

Jim Ellis Hyundai is an AskPatty Certified Female Friendly Dealer, demonstrating their dedication to valuing and educating their female customers. Because the Jim Ellis Automotive Group’s reputation is built on being a family-owned and operated business, this certification seemed like the perfect fit as they always try to treat their customers like members of their own families.

Though Jim Ellis Hyundai opened in 2000, Jim Ellis began his automotive empire in 1971 with the Volkswagen brand. During his youth, Ellis held many jobs, such as working on a farm, doing construction, maintaining a concessions business at Grant Park, and running milk, paper and laundry routes. While earning his BBA in general management from West Georgia College and Georgia State University, Ellis worked as a prison guard and foreman, and he sold insurance, IBM machines and real estate. After serving two years in the U. S. Army, he tried his hand in various fields until he found his place in the automotive industry in 1960 with General Motors. Ten years later, Jim and Billie, his wife, took a huge financial risk in order to establish their own automobile dealership; selling all of their assets, utilizing their savings, and cashing in Billie’s 15-year retirement fund from Georgia Tech, they gathered $35,000 in assets. They then borrowed the remainder necessary to open Jim Ellis Volkswagen in 1971.

Since their inception, Jim Ellis dealerships have been family-owned and operated. Jim Ellis is currently the President and CEO of the company, and he is still extremely active in the corporate and capital decisions that are made. Billie, his wife, serves as Secretary and Treasurer of the corporation. Their son Jimmy is the Vice President and Chief Operating Officer, while their daughters, Karen and Kristi, are Corporate Officers. Karen’s daughter, Brooke, works as the Social Marketing Director for Jim Ellis Hyundai. Wes, Jimmy’s son, is the General Manager of Jim Ellis Hyundai, and Jimmy’s daughter, Stacey, serves as the General Manager of Jim Ellis Saab of Atlanta and Jim Ellis Mazda Atlanta. Jim’s great-nephew, Chris Roper, contributes to the family business as the Insurance Loss Control Administrator for all Corporations.

In regards to the way that the business is run by the Ellis family, Ron Gay notes “the responsibilities of these family members are clearly divided, and many of the family members play an active role in the businesses. We now have three generations working every day in our family business. The fourth generation is coming up with eight members, ages one to eleven. They are young, but we are planning for them to have an opportunity to work with us too, when they complete their chosen education.

All family members have worked their way up in the organizations by working in all departments and learning the policies and procedures of the company.” Ellis plans to continue providing customer service for transportation needs as long as there are willing and able family members who can successfully run the business.

Jim Ellis Hyundai
5785 Peachtree Inc. Blvd
Atlanta, GA 30341
P- 800-533-1180
Parts Manager - Ron Gay

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