CSi complete conducted the surveys, which were available online, over the phone and in a mail-in format in March and April of 2011. Turnout slightly decreased from the 2010 survey results in which 291 shops participated.
"With over 500 shops in the Metro Atlanta area, to only have 230 respond is disappointing," said GCIA President Howard Batchelor, "Shops need to realize that this survey is intended to help establish a fair market rate in the marketplace."
Businesses were asked to submit their posted door rates for body labor, paint labor, frame labor, mechanical labor, paint and materials rate and storage rate.
Paint and materials rates saw the largest increase over last year's surveys with a 3.28 percent increase. Mechanical rates also saw a dramatic increase over 2010 with a 2.07 percent increase.
"According to this year's results, there was little change over last year, although the paint & material rate did go up by 3.28%. This clearly shows that the increase in raw material costs is affecting the shops profitability on paint and materials," said Batchelor.
Shop identities will not be published with the results of this survey and will remain confidential. Names were used to track demographics and ensure that only one survey was cast per Repair Facility location. No rates were used that may exist between a repair facility and any contracted customer such as a Fleet Account or Insurance DRP Program.