Thursday, 17 November 2016 20:03

Awards Given, Milestones Met, and Future Plans Discussed at Maaco Conference in NC

Written by Victoria Antonelli

On Saturday, October 15, Autobody News listened in as Jose Costa, president of the paint and collision division of Driven Brands, and Jason Ryan, president of Maaco, capped the Maaco Conference in Charlotte, NC.

The teleconference covered the milestones that Maaco and Driven Brands have met in 2016 as well as their plans for 2017.

 

Costa explained that Driven Brands, which is headquartered in Charlotte, has four main divisions with 10 brands that operate about 2500 locations across North America. They generate about $2.5 billion in sales. Their four divisions--the largest and most important one being paint and collision, which encompasses Maaco, CARSTAR, and Drive N Style--generates $1.3 billion with a little under 1,100 locations.

 

“In 2017, Maaco and CARSTAR will add between 100 to 200 locations each,” explained Costa. “We've had a very aggressive growth projection over the last four years, with plans to continue that growth into next year.”

 

Ryan added that Maaco recently celebrated their 500th location, after adding over 50 stores to the map in 2016.

 

“We've had a really solid, fantastic 2016 performance,” he said. “We're celebrating the third year of five percent or greater same store sales growth, so organic business is very healthy.”

 

Ryan also stated that Maaco's fleet department, which is one of the MSO's major initiatives to help grow the top line for their sales, has grown about 30 percent again this year to exceed $100M in annual sales.

 

“We've also been working on the marketing side of things,” he said. “We've redesigned our websites so we can continue to engage with customers. We're also bringing back the 'Uh Oh, Better Get Maaco!'”

 

Maaco sponsored Martin Truex Jr.’s Furniture Row Racing Toyota the weekend before the conference for the Bank of America 500 at Charlotte Motor Speedway.

 

“We are looking to continue seeking out these partnerships going forward,” said Ryan.

 

Ryan added that the MSO is also working on a new estimate program to help close more sales, as well as a recycling program that they hope will increase top line sales by another five percent.

The Maaco president also acknowledged this year's winner of the SYL Young Award, Katie Inge, who is based in Chesapeake, VA.

 

"She is the first female recipient of this award," Ryan said. "She highlighted tremendous performance in a short period of time."

 

The young shop owner joined the Maaco system last year. Inge increased sales in 2015 by 15 percent, and accelerated sales in 2016 by 30 percent, resulting in a $2 million profit, according to Ryan.

 

Here is the full list of award recipients:

 

Terry Taylor Award – Frank Furino, Orlando, FL
SYL Young Award – Katie Inge, Chesapeake, VA
David M Lapps Award – Brian Greenley, Litteton, CO
MAACO Cup – Hector Loyo, New Berlin, WI
Rookie of the Year – Tim Ciri, Vancouver, WA
Multi-Shop Owner Award – Mike Drum, Atlanta, GA
25 Year Milestone – Joe Ambuul, Colorado Springs, CO

 

Maaco franchisees are also recognized on a regional level with the Regional Cup Awards for stellar performance and operations that leads to an increase in both car count and overall sales.

 

The 2015 Regional Cup Winners are:

 

Northeast Region - Dennis Raftopoulos, North Brunswick, NJ
Mid-Atlantic Region – Ron Raio, Delran, NJ
Southwest Central Region – Bill Lytle, Oklahoma, City, OK
Southwest Region – Joe Ambuul, Colorado Springs, CO
Southeast Region – Bill & Heather McCollim, Jacksonville, FL
Midwest North Region – Tim Wright, Farmington, MI
Northwest Region – Dave & Kathy Konkle, Seattle, WA

 

For more information about Maaco, visit www.maaco.com. For more information about Driven Brands, visit www.drivenbrands.com.

 

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