To keep consumers returning to the site, American Honda has included a section called “News, Views & More”, covering topical news within the collision repair industry that would be of interest to consumers. These stories will be updated on a regular basis. Also included in this section is an Industry Hall of Fame highlighting those businesses within the collision repair industry that perform services for/contribute to charities, assist trade schools, provide scholarships, or otherwise provide assistance in their communities.
Jim Roach, senior vice president for American Honda’s Parts and Service Division, said, “Our research has shown that most Honda owners are ill-informed, and in many cases, mis-informed about the collision repair process and what they need to do to exercise their rights, and help ensure that their vehicle is properly and safely repaired. We also know they are hungry for information. This website provides a significant step in bringing topical and helpful information to Honda owners.”
The site will see periodic content enhancements as well as upgrades in information delivery technology. To access the site, go to collision.honda.com.