Thursday, 25 June 2009 10:13

Dealers to Play Critical Role in Educating Consumers about CARS Voucher Program

The nation's franchised auto dealers will play a critical role in educating consumers about the CARS, aka Cash for Clunkers voucher program. Moreover, because a limited number of vouchers - valued at up to $4,500 - will be given to automobile buyers before November 1st, it is estimated that car buyers will move quickly to take advantage of the program. Dealix, a division of Cobalt and the largest provider of new car and used car automotive sales leads to dealers and car manufacturers, and Edmunds.com, the premier online resource for automotive information, have teamed to provide resources to help dealers prepare to take action on the new law.

More offcial information will be released shortly on the cars.gov website.


Dealix and Edmunds.com will offer a free webinar for franchised dealers entitled "Are You Ready for Cash for Clunkers?" on Friday, June 26th, at 10:00 am PDT, 12:00 pm CDT, 1:00 pm EDT. The webinar will provide dealers with a detailed description of the Cash for Clunkers voucher program as described in the bill approved by Congress. Other topics will include:

  • How to help consumers navigate the program
  • The cars most likely to be offered as trade-ins to be scrapped in exchange for fuel efficient vehicles
  • How progressive dealers can get the most from taking part in the voucher program

"Dealers need to get detailed information on how to get the most from this program so they can, in turn, provide information to car buyers," said Zornosa. "According to a nationwide survey of dealers conducted by Dealix in May, nearly 70% of dealers said they either knew very little or nothing at all about the Cash for Clunkers program, and they felt consumers were even less informed. We want to give dealers every opportunity to hit the ground running when this program is signed into law."

"In what has been a challenging time for both dealers and consumers, the Cash for Clunkers program offers a silver lining that gives car buyers a very compelling reason to purchase a vehicle," added Giamalvo. "It's great to see a program put into motion that will benefit consumers, dealers and the environment."

Dealers who attend the webinar will receive a fact sheet prepared by Edmunds.com that will help them explain the voucher program to car buyers. Dealers can click here to register or they can send an email with their contact information to webinars@dealix.com.

Dealers who cannot attend the webinar, but would like to receive a recording and a fact sheet can also send an email with their contact information to webinars@dealix.com.

"Are You Ready for Cash for Clunkers?"

Free Webinar hosted by Dealix and Edmunds.com

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