With the assistance of tech partner Spinifex and event management company George P. Johnson, the Meet the Machines website was transformed into a Microsoft Kinect-powered extension of the online experience – an interactive film that lets people deep-dive into Nissan's new, experimental Le Mans car.
The LMP1 is one of the fastest cars in motorsports, so a lot of detail could be missed in the blink of an eye. The auto show experience slows everything down into a hyper-slo-mo piece that is controlled by visitors and their gestures.
Racing can be a passive experience for spectators. It’s hard to imagine what it's like for a driver. The way the driver experiences time on the track is completely relative to each moment – and this installation examines a moment on the track in a way that feels organic and surreal.
The installation uses Critical Mass’ recent Super Bowl footage, shot at a rate of 1,000 frames per second. Using Kinect User Tracking, the Meet the Machines experience builds upon the Nissan Innovation wall technology that has been a popular part of many successful Nissan auto show visitor experiences. The installation is comprised of six side-by-side 55” monitors. The seamless display creates an ultra-wide platform that drives up to six individual interactions, or when not in use, combines these monitors to display a full attraction loop.
This interactive installation was revealed at the New York International Auto Show during Press Days (April 1-2, 2015) and is now open to the public until April 12, 2015.