During 2014, Preston Ford in Maryland became the 72nd Ford Dealer in the Nation. Out of roughly 3,300 Ford Dealerships in the U.S., this marks the 4th time in 5-years that Preston Ford was able to rank in the Top 100. Previously, Preston Ford was able to finish 93rd in 2010, 89th in 2011, and 90th in 2013 in Ford sales. Sitting outside of a town with about 803 people, Preston Ford owes their success to their local buyers and to Ford buyers from over 18 states in December alone.
The Top 100 Sales drive has been running for the past 5 years and has brought much success for Preston Ford. David Wilson Jr. began the Mission Possible sales event where they set goals and objectives for the month of December for their store to achieve. These goals were to be #1 in the Region and a Top 10 Ford Dealer for the month of December. Each year the dealer has been able to achieve these goals and this year Preston Ford ended up as #1 in the Washington D.C. Region and 5th Ford Dealer in the U.S. for December 2014.
“The final month of the year is always the busiest time of year for us,” says Dave Wilson Sr., President of Preston Automotive Group, “The showroom fills up and everyone is busy with two or three deals at once. You can feel the excitement and energy; I love this time of year.” This past December, Preston Ford was able to sell 444 new Fords. Their marketing strategy included deep price discounts and a huge build-up of new Ford inventory. However it was the local community's support that helped them skyrocket December sales.
Top sellers during 2014 and December were the 2014 Ford F-150, 2014/2015 Ford Explorer, 2014/2015 Ford Fusion, and 2014/2015 Ford Escape. So what’s next for Preston Ford? “2014 was our best finish yet and I think what is next is to continue with the largest Ford inventory on the East Coast, keeping our prices the lowest, and providing our customers with the best buying experience of any Dealership,” says David Wilson Jr, Vice President of Preston Automotive Group.
The dealership plans to be just as successful in 2015. Ford Motor Company recently introduced new 2015 models that are expected to raise sales over the next year. The all-new 2015 Ford F-150 is currently at Preston Ford with more inventories on the way.