Nu-Look Collision of West Henrietta, NY, recently received the “2012 Bicycle Transportation Community Recognition Award” from the Rochester Bicycling Club. The award was presented to the company on May 16.
This award is given to a Rochester community organization that promotes bicycling for transportation or bicycle safety in the community. The Rochester Bicycling Club chose Nu-Look Collision because of their response to the tragic injury to their employee, Kevin Royston.
In June of 2012, Kevin Royston was riding his bicycle in Rushville and was the victim of a hit and run. He lost part of his leg as a result. He was employed as a body technician at Nu-Look Collision’s Monroe Avenue location. His passion is riding his bike, and now, with his prosthetic leg, he is learning to ride again.
After the injury, Nu-Look Collision held a fundraiser to help Kevin and his family with the medical expenses. They organized “Raffle for Royston” and approached area businesses and friends and family of Kevin, as well as their customers to help in their effort. The raffle alone raised $22,445. Raffle for Royston coincided with the benefit event, “Ride for Royston,” which included a group bicycle ride and dinner. There were 79 raffle prizes given away at the event, donated by individuals and companies who wanted to show their support. Some of the top prizes included a $1,000 cash prize from Nu-Look Collision, a $400 restaurant gift certificate donated from Nu-Look Collision, a 2012 7.3 Trek Bicycle donated by Geneva Bicycle Center, and a $900 Snap-on Tools tool cart.
The company also used their television advertising space to promote bicycle safety awareness through their commercials. The Rochester Bicycling Club took notice, and was inspired to create this award. They thought it would be great to honor Nu-Look Collision with an award and a check for $500 to use towards more “Share the Road” safety messages.
Nu-Look Collision Centers have promoted safety to the Rochester community as part of their marketing campaign for the last several years. Through a series of commercials known as “Safety Shorts,” they provide tips to the community about safe driving, vehicle maintenance and sharing the road with bicyclists.