In preparation for the AASP/NJ's 35th annual NORTHEAST Automotive Services show, the Alliance of Automotive Service Providers of New Jersey (AASP/NJ) held their first-ever NORTHEAST exhibitor boot camp on January 12. The AASP/NJ hoped that this would help exhibitors be more successful at this year's show. The three-hour seminar was held by Susan Friedmann, the "Trade Show Coach." Friedmann is an author and expert in training exhibitors on how to improve and get the most out of their trade show experiences.
“We really didn’t know what to expect when we first found Susan,” said AASP/NJ President Jeff McDowell. “Her qualifications were outstanding so we didn’t doubt what she would bring to the table. We just weren’t sure how our exhibitors would respond.”
The AASP/NJ took surveys following the seminar; the outcome of these surveys encouraged them to continue to hold the bootcamp annually.
“Boot Camp was very informative,” one attendee replied. “It had lots of good information and addressed a lot of mistakes that everyone takes for granted.” Another added, “It covered all aspects of booth presentation at the show. Very comprehensive and well paced. I would recommend this boot camp to colleagues if they want to benefit their company as part of any trade show.”
NORTHEAST™ 2012 takes place March 9, 10 and 11, 2012 at the Meadowlands Exposition Center of Secaucus, NJ. For more information on the show and AASP/NJ, please visit www.aaspnjnortheast.com.