With over 7.8 million Toyota and Lexus vehicles on the road in the Northeast corridor alone, the West Caldwell, NJ Toyota CRR Training Center serves as a local resource for providing shops with the most current information, training and hands-on experience, with the goal of teaching the specialized techniques needed to work on today’s technologically advanced safety features and systems.
In addition to the consumer benefit of having their vehicle properly and safely restored to its pre-accident condition the first time, Toyota’s training facility boasts that their courses can help shops improve shop efficiency, decrease cycle time, boost customer satisfaction, and increase customer referrals.
Because building relationships is vital in the collision repair industry, Toyota’s CRR Training Center stressed the importance of developing a strong relationship with the shop’s local Toyota Wholesale Parts Manager, which is necessary for independent shops interested in the facility’s courses since they must be sponsored by a Toyota dealership. Additionally, learning to correctly interpret the manufacturer’s repair manuals and performing proper repairs can improve customer service ratings by decreasing cycle time and resulting in fewer comebacks.
Anthony Saavedra, Wholesale Parts Manager at Puente Hills Toyota, stated, “In order to get an edge on the competition, we use Toyota Collision Repair and Refinish Training as a marketing tool. This not only helps create a competitive advantage for our dealership, it also builds strong, loyal relationships with our collision center customers.”
Collision repair professionals who are eligible to attend include employees of a Toyota or Lexus dealer-owner collision repair facility, independent shop employees sponsored as a Toyota or Lexus wholesale parts account, and employees of independent shops who have been sponsored as a referral shop by a Toyota or Lexus dealer. Professionals working in associated collision repair careers may be invited to attend, but all attendees must have a Toyota-issued Secure Personal Identification Number (SPIN).
Independent shop owners interested in sending employees for training at Toyota’s NJ CRR Training facility should begin by contacting their local Toyota Wholesale Manager and asking to be sponsored. After arranging payment, visit www.crrtraining.com to register employees and return completed forms to their sponsor, who will acquire and deliver the SPIN numbers. The shop employees will then be able to register for online and on-site classes, plus, they will enjoy the benefit of having a direct relationship with a Toyota technical expert.
Attending training at Toyota’s facility helps shops demonstrate their commitment to quality repairs and will better enable them to explain the use of OEM parts and the importance of following OEM-specified repair procedures. Training also helps with marketing, as shops can highlight the in-depth factory training their employees receive at the facility.
Training at Toyota’s CRR Training Center costs $200 per day with one and two-day classes available. The facility offers a variety of online and on-site courses in paint, body, electrical/mechanical and specialties. Some of these include Color Matching for Painters, Advanced Painting Techniques, Welding Techniques for Collision Repair, Non-Structural Repair Techniques, Structural Repair Techniques, Body Electrical Diagnosis and Repair, Steering and Suspension Analysis and Repair, and Air Conditioning for Collision Repair. Their Specialties courses include Paint Finish Analysis and Repair, Hybrid General Service, Hybrid Collision Repair, Advanced Hybrid Systems for Collision Repair, Lexus IS C for Collision Repair, Unusual Interior Noise Concerns, and Introduction to Lexus Collision Repair. For more information about Toyota’s NJ CRR Training Center, call 973-882-6253 or visit www.crrtraining.com.