As a 35-year member of the Bensalem business community, Autocrafters CARSTAR Collision has a great deal invested in building local businesses. Now, under the leadership of its business development director Dianna Yurko, it is accelerating those efforts with a new marketing resource for area companies.
Bensalem is the largest city in the county, and the only one with a mayor. The Bensalem Business Association, which works to promote local business, counts Mayor Joseph DiGirolamo as an honorary member, and he speaks annually to the group. Holy Family University also is an honorary member and the Dean of the School of Business Administration speaks regularly.
To help businesses market their companies more effectively, Yurko helped found a new marketing initiative at the Bensalem Business Association to offer marketing resources to members. She currently serves as the Co-Director of the program.
“We developed this initiative to pool our collective resources and talents to help other businesses in our community,” said Yurko. “We’ve been in Bensalem for 35 years and want to see our business community continue to grow and prosper. And, our involvement is good for our business, too, as it helps build relationships and referrals.”