Attracting more than100 attendees from collision repair facilities and other industry-related organizations, the town hall style discussion focused on a variety of industry topics, including the importance of following OEM repair procedures, photo estimating, negotiating techniques, towing and storage, social media and short pay legislation.
Speakers included ABAC President Tony Ferraiolo, ABAC Legal Counsel John Parese, and Tony Lombardozzi of Superare Marketing, who addressed "the state of the industry and reminded shop owners to know their true cost of business and charge accordingly," shared ABAC Board Member Ashley Burzenski.
"The purpose of the meeting was to encourage and motivate member shops to believe in themselves and 'refuse to lose' money, time, resources and negotiations with insurers,” Burzenski explained.
"The topics we covered really struck a chord with attendees, and the feedback we have received has been tremendous. Throughout the meeting, everyone was so attentive that you could hear a pin drop in the room. With a town-hall style format, attendees were able to ask questions throughout the meeting, sparking great conversations and improving the discussion even more so," Ferraiolo added. "The event most certainly exceeded our expectations with the number of attendees, the feedback we have received since the event, and the thought-provoking discussions that have stemmed from the meeting."
The Refuse to Lose event was sponsored by Buckley, Wynne and Parese Personal Injury Attorneys, Lorensen Auto Group, and Paul Francis and Company.
Burzenski believes association meetings add value to membership and benefit members in many ways.
She stated, "Association-sponsored events not only address topics that are pertinent to our industry, but also help promote a sense of unity and camaraderie between members. We host these events to not only shed light on critical aspects of our industry, but to also help foster relationships between members. In unity, there is strength. In knowledge, there is power."
For more information about ABAC, visit www.abaconn.com.