Friday, 23 June 2017 17:23

AutoInc. Seeks Submissions for Top 10 Websites Contest

The Automotive Service Association (ASA) and its official publication, AutoInc. magazine, are inviting all current ASA members to enter the magazine’s annual Top 10 Websites Contest.

They can show off their hard-working sites to peers, letting them see how online marketing prowess can attract more consumers and boost profitability.

 

The competition always has been tough, so winning will give ASA shops and employees the recognition they deserve. ASA will publish reviews of the Top 10 sites in the November-December issue of AutoInc., and will send the winners extra copies of the magazine to place strategically around their waiting rooms so customers can see what rockstars they are!

 

And, as an added bonus, ASA announced that all winners will receive $95 off their next membership renewal.*

 

Now more than ever, a shop’s website is its best business tool to attract and retain customers – aside, of course, from the consistent quality of their service. “AutoInc.’s Top 10 Websites Contest is a great opportunity for us to recognize our members for their hard work with their single greatest marketing tool,” says Leona Dalavai Scott, ASA’s director of marketing and communications. “With an increasing number of motorists finding repair shops through online searches on their mobile devices, shops understand that their websites must be top-notch to capture consumers.”

 

To access the entry form and contest guidelines, member-shops should go to http://www.autoinc.org/top-10-websites/The deadline for the contest is August 1, 2017.

 

A uniform evaluation of each site’s specific features includes:

 

• Mobile-friendly and mobile-ready

• Technical

• Call to action

• Credibility

• First impression/visual design

• Social media presence

• Objective/purpose

• Consumer friendliness

 

Members, along with the rest of the industry, have always looked to our winning websites as a benchmark for how to successfully promote automotive service and collision repair facilities to current and potential customers. They also help educate the motoring public about the importance of car care.

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