The event highlighted an iconic American supercar, the Ford GT.
To celebrate the GT, Axalta displayed eight GT color options for the more than 800 engineering professionals in attendance. Axalta’s colors included the five original GT shades, Shadow Black, Frozen White, Ingot Silver, Triple Yellow, and Race Red, as well as three hues designed for the latest edition: Liquid Red, Liquid Blue, and Liquid Gray. To paint the GT’s renowned carbon fiber body, Ford and Axalta worked together to address challenges inherent to the lightweight material.
“At its essence, carbon fiber is a weave with pits, and we needed a smooth surface to give each GT the appearance it deserves,” said Nancy Lockhart, Axalta Color Marketing Manager. “A special primer, the first layer of coatings to be applied was employed in the process to dampen the substrate.”
During the event, attendees were invited to vote for their favorite GT color. Nearly a third of voters (31%) selected Liquid Red as their top choice. Liquid Blue came in second place at 25 percent and Matte Black finished third at 12 percent.
“The GT on display was Liquid Red, so I think seeing that car up close and personal may have tipped the scales,” said Lockhart. “Interestingly, those top three colors accounted for almost 70 percent of all voting.”
For more information, visit www.axalta.com.