Tuesday, 12 May 2015 00:00

GM Reaffirms Commitment to Launching MyPriceLink

GM announced on May 12 that the company is still committed to its collision parts initiative, MyPriceLink.

MyPriceLink is a free automated “real time” pricing program developed by GM that provides Genuine GM collision parts to the market that are priced up-front during the initial repair estimate.

In November 2014, GM announced the implementation of MyPriceLink. A week later, the company delayed the launch based on industry feedback and said it was going to work on enhancing and streamlining the workflow for all collision industry partners. Since then, the company has gained feedback from industry players including the GM Dealer Network, information providers, dealer management systems, independent body shops, collision associations and insurance providers. In addition, GM has been working with industry estimating suppliers such as AudaExplore, CCC Information Services and Mitchell International to integrate with MyPriceLink.

In the interim, GM has continued to publish list prices for collision parts.

The company said the next step prior to launching the product is a market test planned at various locations this summer.

“We are taking this step to ensure MyPriceLink, when launched, will be an integrated technology solution that the collision industry will be able to use with minimal disruption to their existing workflow,” GM said in a press release.

“GM appreciates the industry interest and support MyPriceLink has received and looks forward to announcing the official industry launch of MyPriceLink in the near future,” the company added. “GM is committed to improving and streamlining processes that allow us to provide our customers with original parts, ensuring proper fit, function, safety and appearance, and returning their vehicle to pre-accident condition.”

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