"One really important part of Mitchell's AutocheX program is having a baseline of the same data collected so that we can compare one shop's results to another and one insurance company's results to another so they can benchmark themselves against the industry," he said.
Mitchell, a provider of technology, connectivity and information solutions to the Property & Casualty claims and collision repair industries, conducted the surveys by phone and on the web.
O'Leary said, "There is one question that we believe is most indicative of the consumer's experience with the repair; 'Would you refer this shop to a friend or family member on a scale of one to 10?'"
Based on the results of the surveys, Mitchell selected the award recipients, which represent 41 states and provinces across the United States and Canada. They range in size from small, family-run businesses to large consolidators.
In addition to the recognition, the recipients receive a trophy, signage for their shops and access to a website that provides promotional materials and congratulatory messages from industry leaders.
Nearly 4,000 Premier Achiever Awards have been presented since the program was launched in 2002.
O'Leary said that 7,500 shops currently participate in AutoCheX. He said that some of the main advantages of the program include improved communication and loyalty with customers as well as maximizing repeat and referral business.
"The benefit is providing them with very actionable, timely feedback that helps them to improve their operations," said O'Leary. "It's also valuable to the shops to have an objective third-party measuring their results and then use those results to make a case for receiving more business from their insurance partners."
For more information about Mitchell and the AutocheX program, visit www.mitchell.com