With 30 years of extensive experience, Sparks has worked in the sales, marketing and e-commerce divisions of several world-renown companies including Proctor and Gamble, Frito-Lay and Kraft Foods. Sparks led the Kraft Foods e-sales efforts, working with a combination of eTailers as well as most of Kraft’s largest brick & mortar retailers. Most recently, Sparks led a startup effort with iShoutOut, an online consumer marketing service featuring smart apps and online interfaces.
“The collision repair industry is ripe for the effective use of various online and technology-driven consumer communications tools,” Sparks said. “We are looking forward to leveraging consumer-friendly technology to assist consumers in their collision repair and claims needs to help ensure they get a proper and safe repair.”
Sparks will head up major consumer-facing initiatives for Assured Performance Collision Care, a non-profit consumer advocacy organization founded for this reason. The Assured Performance initiatives will include the introduction of various shop locators, smart phone apps, the national rollout of the Collision Care program and a massive media-driven consumer awareness campaign. Assured Performance will be aligning their efforts with the initiatives of several of the top OEM’s that participate in their national body shop Certification program, including Nissan, Ford, Fiat Chrysler Automotive (FCA), GM and others.
Scott Biggs, CEO of Assured Performance, added, “I have known Rick for 37 years and enjoyed working together in various capacities since meeting in college. It is not often that we are able to recruit into the industry someone with this kind of extensive background and career success. I am personally thrilled to be working with someone of Rick’s expertise on such an important mission.”
Assured Performance Network is made up of three organizations: A non-profit consumer advocacy organization, a legal Cooperative (Co-Op), and management company. Combined, they operate as a third-party administrator for consumer awareness, various vendor rebate programs, and body shop Certification for several of the largest automakers, including but not limited to Ford, Nissan, FCA, GM, Hyunda, and others. Assured Performance Network is the largest network of Certified body shops with over 2,500 body shops participating.
For more information, visit www.assuredperformance.net or call (949) 221-0010.