CARSTAR also announced that their same store sales in North America climbed up 11.3 percent over the previous year. This leads the collision repair industry among all other companies.
In addition, CARSTAR’s insurance carrier volumes increased 11 percent over 2013, and it added 179 direct repair programs (DRPs) to its network.
CARSTAR also benefited from upwards of 50 national vendor programs that delivered to the CARSTAR system in 2014 nearly $6,500,000 in rebates, rental benefits and paint conversion/retention incentives.
“That growth is fueled by several key factors,” said David Byers, CEO of CARSTAR Auto Body Repair Experts. “We’ve seen increases in repair volumes from the top 25 insurance carriers, driven by CARSTAR’s EDGE Performance platform and continued KPI performance. We are seeing higher repair values as consumers continue to purchase new cars. And, weather has played a role, with numerous hail storms throughout the country, heavy rain in the coastal areas and early snowstorms through the Midwest and northeast.”
Looking ahead, CARSTAR remains the only MSO in the country that has an aluminum certification program. They are continuing to roll out their aluminum plan to their network. They are identifying specific CARSTAR shops in each major market that will be aluminum certified, then “load leveling” work to those stores as necessary.
“We are already seeing repair volume for aluminum repair grow in key markets, particularly in those areas with higher ownership of the Ford F-150 and more exotic cars like the Tesla,” said Byers. “As the auto industry evolves to meet CAFÉ standards, and more aluminum vehicles enter the marketplace, the shops that can deliver this advanced service will rise above those who don’t invest in training, technology and shop improvements.”
KPI Performance Improvements and Insurance Growth Key Contributors
CARSTAR’s proprietary EDGE performance system has helped many of its stores achieve the industry’s highest KPIs. Many of the CARSTAR locations repeatedly have a Net Promoter Score (NPS) exceeding 90 percent - a full 10 points higher than the industry average.
The Operations team has expanded the EDGE Performance Platform for 2015. These include more substantial content in each Tier, a new Tier 5 focused on technical competence around aluminum, the addition of OPGs, or Operational Performance Groups, that will be held regionally to support GM training, and new MPGs, or Market Performance Groups, which are currently are in pilot with ADO training to release to the system by end of first quarter 2015.
Industry Groups Recognize Performance
The Romans Group LLC has published their rankings of the largest collision repair Multi-Store Operators in North America, and CARSTAR Auto Body Repair Experts came out on top. With more 430 locations throughout the U.S. and Canada, CARSTAR continues to be ranked as the No. 1 largest MSO.
CARSTAR Auto Body Repair Experts has once again earned a spot in Franchise Times® annual Top 200™ ranking of the largest franchise systems in the U.S. CARSTAR is now ranked 112 on the list, compared to a ranking of 117 in 2013. The move up was due in part to increases in both sales and unit growth.