According to GM, the decision was based on industry feedback to enhance and streamline the workflow for all collision industry partners.
MyPriceLink.com is a free automated “real-time” pricing program that will provide Genuine GM collision parts to the market that are competitively priced “up-front” at the initial repair estimate. The company said the repair facilities will have access to Genuine GM Parts at the best available price and in timely manner.
“For our GM dealers to be more competitive in the estimate writing process, we are going on the offensive with our collision parts pricing. Our objective is to quote the most competitive OEM list price the first time, reducing supplements and adjustments, while at the same time improving cycle time for repairers, insurers and ultimately the customer," said Kris Mayer, General Director, Wholesale Dealer Channel.
GM said it has received overwhelming interest and support for its best price forward pricing strategy from all constituents throughout the collision repair industry. By providing the price up front in the estimating process, GMS said it can continue to focus on helping the GM customer, allowing the vehicle to be returned to pre-accident condition, with original parts, ensuring safety and appearance.
Since GM announced this new program, the company said the workflow pressures on outside parties has brought to light enhanced solutions and the increased desire for integration opportunities. In the interim, GM will resume the publishing of list price until MyPriceLink.com is implemented. GM expects to have a fully functioning dynamic pricing process through MyPriceLink.com by early 2015.
GM said it appreciates the interest and support MyPriceLink.com has received and looks forward to collaborating with all constituents in the collision repair industry to implement the new way in which GM list prices will be obtained.