Monday, 02 June 2014 21:21

Bloomberg Reports Esurance to Take on Advertising Giants

Allstate Corp., the largest publicly-traded home and auto insurer, hired Alan Gellman from Wells Fargo & Co. to oversee marketing at its Esurance unit. Gellman will be chief marketing officer, reporting to Esurance chief executive officer Gary Tolman in San Francisco, CA. He held marketing roles for the past 10 years at Wells Fargo, the auto insurer said. Allstate has ramped up advertising spending to win customers from big-spending rivals such as GEICO and Progressive Corp.

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