Thursday, 29 May 2014 00:00

National Auto Body Council Recent Meetings Focus on Building Positive Image for Collision Industry

On April 30 and May 1, 2014, the National Auto Body Council (NABC) held several meetings at the I-CAR corporate offices in Hoffman Estates, IL. The NABC strategy session was held at 8:00 am on April 30. The NABC committee meeting was held at 8:00 am on May 1, followed by the NABC board meeting at 10:00 am. This series of meetings was scheduled as part of the NABC ongoing efforts to build on their three-year strategic plan to continually enhance initiatives that present a positive image of the collision repair industry in local communities.

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Notte, NABC board president, explains “as an organization, we continually review and consider ways we can reach more collision repairers who could benefit from the community initiatives we have developed. One of our goals is to partner and develop a synergy with other industry groups, which collectively benefits all of us in the collision industry.”

 

As such, key topics at these meetings included finding ways to increase collaboration with other industry organizations and to reach a broader audience of collision repair professionals through the use of targeted industry segmentation data.

NABC efforts to collaborate with other industry organizations can be seen in the upcoming Collision Industry Breakfast, which will be held at the SkillsUSA 50th Annual National Leadership and Skills Conference (NLSC) in Kansas City, MO, June 23–27, 2014; the breakfast is being jointly sponsored by the NABC, the Collision Repair Education Foundation (CREF), and I-CAR.

In addition, the NABC hopes to use industry segmentation data to ensure the organization is reaching the broadest possible audience of collision repairers with a focus on all classes of facilities, including everything from small independent shops to larger multi-shop operations. The NABC has also engaged in a concerted effort to develop ways by which to further define and enhance the value propositions provided to their members. Notte notes, “since January, we have had a record number of new members join the NABC as well as many who have renewed their commitment.”

Recycled Rides also continues to be one of the NABC main initiatives, and they plan to hold presentations about this and other core efforts at upcoming industry events, including SkillsUSA NLSC in June 2014, as well as in July 2014 when they attend NACE in Detroit, MI. Notte says, “NABC’s signature initiative, Recycled Rides, has gained significant traction in communities nationwide, and we are enthusiastic about our goal to donate 300 vehicles this year. We are energized and want to capitalize on this positive, collaborative momentum in our mission to promote a positive image of our collision industry.”

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