White/white pearl dominates the global automotive color popularity ranks for the second consecutive year, according to the 2012 DuPont Automotive Color Popularity Report, released Dec. 6.
Black/black effect moves into second place in the global ranks this year, largely due to the increased popularity in the Asia Pacific market as this color has a worldwide perception of high quality and luxury. Silver fell to third, as its popularity has waned due to its overall gradual decline, especially in the critical large automotive markets of Europe and Asia.
The DuPont report, in its 60th year, is the largest and longest running report of its kind in the automotive industry. It is the only report to include global automotive color popularity rankings and regional trends from 11 leading automotive regions of the world.
North American vehicle color in 2012 was once again dominated by white/white pearl, with 24% market share, putting it in first place for the sixth consecutive year. It also led the compact/sport and truck/SUV segment.
Black/black effect was at the top of the intermediate/CUV segment and luxury/luxury SUV segment popularity ranks. It represented 19% of the overall market, maintaining second place in vehicle color popularity in North America. Compared to metallic versions, solid blacks are most favored in the truck segment. Metallic blacks brought interest to the market and have been widely used in all segments, especially in luxury/luxury SUV.
For the first time since 1998, silver did not lead in any of the North American vehicle segments, which may be attributed to the increased influence of black and white as status symbols for luxury and quality. However, silver held steady in third place overall with 16% market share.
Gray rose two percentage points this year with increases in the truck, luxury and intermediate vehicle segments. The top four preferences, white, black, silver, and gray, have represented the majority of popularity the last 10 years.
Red rounded out the top five color choices across each vehicle segment and consequently, overall in the region, with 10% of the market. Popularity rankings of bright colors: red (10%), blue (7%), brown/beige (5%), yellow/gold (2%), and green (2%).