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Tuesday, 07 December 2010 22:18

Silver, Black Battle for Top Choice Car Paint Color

Henry Ford famously wrote that a customer of his could have a car painted any color that he wanted, so long as it was black.

Turns out, a lot of people would be just fine with that -- although Ford might have done even better with silver.

A report from paint manufacturer DuPont (DD, Fortune 500) released December 7 indicates that silver and black are locked in a tight battle for car-color supremecy.

A full 26% of cars globally are painted silver, followed closely by black with 24%, the study shows.

Rounding out the top five are white and grey, tied at 16%, and red, at 6%. But wait - if you are thinking that your North American neighborhood has far more white-painted cars than either silver or black models, you'd be right.

The rankings differ significantly based on geography.

In North America, white or pearl color retained its lead for the fourth year in a row, with 21 percent popularity share, a trend attributed to preferences in light truck and SUV markets.

Meanwhile, Europeans prefer black autos over all others, giving the color a 24% market share. Gray is five percentage points behind with 19%, and silver has fallen to 17% popularity in Europe.

In South America, silver captured a full 1/3 of the market, while in Asian markets, light neutrals lead in popularity.

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