The overarching theme for this year’s collection of 65 colors is “Parallax,” a concept that objects appear shifted or changed when viewed from different angles.
Top Three North American Colors for 2020 and Why
“My inspiration behind this year’s colors was the continuous change in society and the importance of finding new perspectives and looking at things differently,” said Paul Czornij, head of design for BASF’s Color Excellence Group. “Raingarden also exemplifies our coatings capabilities at BASF. In order to achieve a silver color that looks subtly different depending on the viewer’s vantage point, we relied on our design expertise, but it also showcases our technical finesse with innovative pigments to achieve a beautiful coating that could be used in a real-world setting.”
The following are the top three color predictions in North America that could influence vehicle coatings for the 2020 model year and beyond, along with the technological and societal factors that impacted the selections:
- Raingarden – A metallic silver with green and blue elements.
- Primordial Soup – A deep, blood red.
- Aerialist Wish – A black color with a silky, silvery look throughout.
“The change in the urban areas has been a prominent feature in our societal analysis for the last three color collections,” said Czornij. “For a long time, city centers in the United States have been seen as unattractive and undesirable but that’s all changing as artists, designers, musicians and others seize the opportunity and make their homes once again in the city.”
Expertise from around the globe
Automotive Color Trends pulls expertise from studios in North America, Asia-Pacific and Europe. Through intensive collaboration, the teams provide automotive customers with global trends and regional differences in the world of color.
Changing identities in Europe
The European trend is guided by the question “What comes after the hashtag?” A major color direction for the automotive industry is represented by ASMR Blue. This blue is artificial, yet appealing.
Color trend in Asia Pacific: emerging self-confidence
Despite economic and other challenges in the region, Asians remain confident in their future success. This optimistic approach in colors such as blue-green. Asians are looking for creativity and quality, which can be found in a metallic sand beige color.