Monday, 25 April 2016 19:14

CARSTAR Partners with Axalta for Earnhardt Jr.'s Race in KS

 CARSTAR Partners with Axalta for Earnhardt Jr.'s Race in Kansas

(L-R): Jose Costa, group president, Paint & Collision, Driven Brands; Dean Fisher, COO, CARSTAR Auto Body Repair Experts; Michael Macaluso, president, CARSTAR North America; Jim Muse, North America Sales Director, Axalta; and Dale Earnhardt Jr.

 

CARSTAR North America will make its debut in the NASCAR Sprint Cup Series at Kansas Speedway this May.

This opportunity is thanks to a joint promotion with CARSTAR’s new paint partner Axalta Coating Systems. 

The No. 88 Axalta/CARSTAR Chevrolet SS, driven by NASCAR’s 13-time most popular driver, Dale Earnhardt Jr., will race on Saturday, May 7, in Kansas City, KS. The CARSTAR logo will be featured prominently on the car.

“I’ve enjoyed working with Axalta this season,” said Earnhardt. “It’s great to see how they’ve rallied behind the 88 team and how they are bringing new partners like CARSTAR into the sport.  I’m looking forward to having CARSTAR on our Axalta Chevy at Kansas.  I expect to run very well there, so we’ll do our best to give the CARSTAR folks plenty to cheer for.”

While in Charlotte on April 14, Earnhardt had the opportunity to drive the No. 88 Axalta/CARSTAR Chevrolet SS through the streets of his hometown.

“CARSTAR and Axalta put together the opportunity for me to take the car around the city blocks of Charlotte where I grew up; something I’ve never had the opportunity to do, but was always curious about,” he said. “There were a lot of folks walking around, excited to see us there and wondering what we were doing. We got a lot of great responses about the partnerships announced that day.”

In Kansas, Earnhardt Jr., a 26-time Sprint Cup winner, has had three top-five finishes, nine top-10s and one pole.  He has led 146 laps at the 1.5-mile speedway.

“It will be an honor to carry the CARSTAR colors on the No. 88 Axalta car and represent the CARSTAR shop owners and thousands of employees across North America at Kansas this spring.  I hope we’re able to take them to Victory Lane on Saturday night,” said Jim Muse, Axalta’s North America Sales Director.

Muse went on to explain how using Axalta Coatings Systems on a racecar really put their products to the test.

“When you look at the fact that we are in the transportation coating business, certainly a form of transportation and a fast one at that, we get to challenge our products every single week out there on that track under pretty heavy conditions,” he said. “We are really proud to be able to use the same technology we use in our commercial and refinish businesses that Dale and his team have on the racetrack every week.”

“This year has been a series of milestones, beginning with the consolidation of CARSTAR US and CARSTAR Canada into CARSTAR North America,” said Michael Macaluso, president, CARSTAR North America.  “To now take the CARSTAR brand to one of North America’s top spectator sports with the series’ most popular driver, Dale Earnhardt Jr., is an incredible honor.  We can’t wait to see the No. 88 Axalta/CARSTAR Chevrolet on the track and share the CARSTAR story with millions of race fans.”

As part of the race weekend, Axalta and CARSTAR will host top CARSTAR franchisees from across North America, along with prospective franchisees and corporate team members.

For updates on the No. 88 Axalta/CARSTAR Chevrolet SS and Earnhardt Jr. during the race weekend, visit www.carstar.com/gocarstar and follow CARSTAR on Facebook and twitter.

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