“In line with our strategy to grow market share, Denise and her team are accountable to execute our North America distribution strategy. This includes enhancing the compelling value proposition distributors gain when partnering with BASF and growing their sales. Strategic leadership of ColorSource®, the BASF single line distributor program, and of the National Distribution Accounts are also part of her responsibilities,” said Whittleston.
Kingstrom began her career with BASF in 1999 with assignments in New Jersey and Mexico. In 2003, she joined the Coatings OEM team as a Field Technical Sales Representative. In 2010, Kingstrom joined the Refinish business leading both Key and Strategic Account teams. Denise is a graduate of Michigan State University with a Bachelor of Arts and Masters of Business Administration.
Further information on BASF is available on the Internet at www.basf.com.