Founded in 2004, Assured Performance Network has grown from 350 founding members in the spring of 2006 to 3,000 Qualified Members currently.
“Our momentum continues to grow as dozens of new shops apply each week and hundreds are qualified each month,” says Stacy Mitchum, director of Network Development. “Our tipping point came as shop owners began to recognize the power and collective benefit that can be realized by thousands of the top shops working together through their own co-op!”
A unique aspect of APN’s success is the fact that membership is not for sale. A shop cannot just pay to join. Each member first had to be pre-qualified through a scrubbing process. Then, the shop must meet or exceed strict standards and performance indicators to become an officially “Qualified” Member. The qualifying standards are designed to identify those shops with operational and performance excellence, and the top independently-owned collision business performers in each community.
“First and foremost, we only allow shops to participate that are best in class and become qualified. But then, instead of charging them fees, we financially reward them for their accomplishment and participation!” says Scott Biggs, founder and CEO. “We created two entities to make this work: a non-profit consumer advocacy organization that sets the standards and qualifies the shops, and a separate shop-owned cooperative (co-op) that allows leading vendors to provide financial rewards to those that can meet the standards!”
APN focuses on two main objectives: helping shops regain and retain ownership of the consumer and providing a means to reestablish greater shop profitability. The co-op offers marketing, advertising, PR and promotional services, organization software, education, and more.