Mitchell International recently concluded its five-city Roadshow. Over the course of ten months, members of the Mitchell Sales, and Marketing teams visited collision repair shops across the country stopping in Dallas, Miami, Philadelphia, Phoenix and Seattle to meet with customers utilizing various Mitchell products, including the company’s RepairCenterTM shop management solution.
Mitchell’s RepairCenter solution is built with the flexibility to configure and select functionality that can be customized to individual businesses. The RepairCenter platform enables collision repair facilities to manage various aspects of their workflow including the repair, the customer and the business.
“I like the ability to sort and find whatever I’m looking for at any given moment,” said Kathy Kucera, Vice President of South Hill Autobody in Seattle. “I can search by insurance company, I can search by technician, I can look by estimator, I can look by location and how many cars are in the paint shop. You can quickly find what you need at your fingertips.”
“The Mitchell RepairCenter solution helps us with everything. It’s part of every step of the repair process,” said Sue Cerqua, Owner of A&D Autobody in Phoenix. “You can get reports on just about anything you can think of, which is really nice. We can make sure everyone knows what’s going on with all of the vehicles, the profit margins, the gross profit, making sure your parts percentages and discounts are all where they’re supposed to be.”
The Roadshow also helps Mitchell solicit feedback from the field, propelling further product innovations designed to address customer needs.