Monday, 01 December 2014 00:00

AkzoNobel Leaves an Impression at SEMA

Written by staff

More than 60,000 automotive and aftermarket professionals attended SEMA 2014, many of which stopped by the AkzoNobel exhibit booth, where three award-winning custom vehicles on display.Representing each of the AkzoNobel Vehicle Refinishes brands were:

·    2014 SRT Viper Convertible – painted in a custom Sikken’s brand Tyrian Purple Tri-coat. The vehicle is one of 10 Viper convertibles in production and was picked by Autoweek magazine as the #1 Viper displayed at SEMA and the only Viper on their list.

·    2014 C7 Corvette – painted in Lesonal brand’s Ember Gold and EZ Matte Finish. The car was named by Vette magazine as the #1 choice among the top 10 Corvettes displayed at SEMA. GM Performance magazine also chose the vehicle as their pick in the Top 5 Corvettes dispalyed at the show.

·    1954 Custom Chevy Pro Touring Pickup – painted in Wanda brand’s Titanium and Copper Blaze colors. The vintage beauty was nominated for the Good Guy’s Gold Award and named as one of GM Engineering’s top choices at SEMA.

The vehicles weren’t the only visual representation of AkzoNobel’s coatings capabilities. The booth’s vivid graphics and photos communicated the company’s global leadership in color tools, business services and its supporting performance coatings’ divisions.

Doug Holmberg, AkzoNobel’s Business Director for Vehicle Refinishes North America, commented, “Our team could not be more pleased with the positive outcomes of SEMA week. From the outstanding accolades received over the finishes on the display cars, to the booth traffic and symposium participation, it is clear that AkzoNobel Vehicle Refinishes in North America continues to be a leading industry player in collision repair and is positioned for the next wave of growth.”

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