In a meticulous process that took six months, Greening machined all of the side trim, as well as the grill, tail lights and wheels; and painted the show-stopper with BASF’s Glasurit® 90-Line™ Brilliant Red waterborne paint. In the process, they demonstrated once again why the premium Glasurit line is a favorite of top custom builders.
“Dwayne Peace found us through a customer referral,” recalled Jesse Greening. “We knew up front that he would be going to Detroit with the car, so we had the goal of going for the Ridler from the beginning.”
The shop has been a loyal BASF customer for years, after Sales Representative Ray McCutcheon called on them and helped them solve some particularly challenging paint issues. “Ray got us started with Glasurit years ago, and we’ve been working with him and BASF ever since,” said Greening, who runs the full-service street rod shop with his father Jeff.
“The ‘55 T-Bird represents our typical approach and quality finish,” observed Greening. “What made it different were some of the areas we don’t normally get into. Just look at the underbody and engine compartment detail.”
Greening Auto Company looks to BASF to help them deliver show-winning results with every project, and that sometimes involves the kind of problem solving that started their relationship. “One example where we lean on Ray for technical help is when we’re facing problems with a repair that involves blending back into an already-painted panel,” said Greening. “Fortunately, we don’t do this very often, but when we do it needs to be flawless.”
Greening Auto Company’s work on the Ridler-Award-winning ‘55 T-Bird is a great example of how BASF’s industry-leading products and commitment to adding value after the sale gives its customers a competitive edge.
“Our focus is on adding value to our products and supporting our customers to help them be more efficient, cost-effective and successful,” said Market Segment Manager Tony Dyach. “That translates into the top quality finishes that make our customers stand out.”
The commitment to customer satisfaction demonstrated by McCutcheon’s work with Greening Auto Company is an integral part of BASF’s business model and company culture. “Our work with high-end customizers, restoration specialists and street-rod builders like Greening reflects the ‘passion around the paint’ that makes our business fun and personally satisfying,” said Dyach. “In turn, our passion at BASF is to offer the world’s finest automotive coatings and to add value through expert, responsive service with all of our customers, including the collision repair shops that are the core of our business.”
It’s no wonder that many of the country’s top custom builders choose to go with BASF. And it’s no coincidence that Glasurit paint has been on six of the last 11 Ridler Award winners. That same commitment to excellence extends to every BASF Automotive Refinish customer, and also to their demanding customers. So, it should come as no surprise that among users of Glasurit paints, more than 50 percent of their volume is in high-end and luxury vehicle applications — twice that of the premium brand’s nearest competitor.
For more information about BASF Automotive Refinish products and services, contact your BASF representative by calling 800-825-3000, or visit www.basfrefinish.com.