Wednesday, 23 November 2011 17:00

Women’s Board Car Care Council Holds Reception at AAPEX 2011, Awards Industry Leaders

Written by Staff

The Car Care Council Women’s Board held their14th Annual Car Care Council Women’s Board Reception on November 1 from 5 p.m. to 6:30 p.m. at the Sands Expo Center in Las Vegas, Nevada during the annual Automotive Aftermarket Products Expo (AAPEX) tradeshow. The reception awards many companies and industry leaders.

Deborah Bjorklund was awarded the Aftermarket Woman of the Year Award. Bjorklund is president of The Main Resource (TMR), a manufacturer and distributor of aftermarket parts to repair shops. TMR also provides parts and accessories to the auto equipment industry. Since Bjorklund purchased the company in 2005, it has doubled in size. Prior to TMR, she worked at Will-Fix Automotive for 17 years.

Audra Fordin, owner of Great Bear Auto Shop Flushing, NY, was awarded the Best Shop Award.

“What an honor it was to just be nominated. Wow! But to actually win! It is a very profound feeling I am experiencing; I feel stronger in my stride and I am going to keep driving forward and resist obstacles that are always trying to push me off road from my ultimate destination... ‘women AUTO know!’ To be the first recipient of this award is pretty darn cool too!” said Fordin of her big win.

The council also awarded a $2,500 scholarship award to Michelle Perez, a collision repair student at  Skyline College in CA.

“Our Women’s Board ‘Aftermarket Women of the Year’ awards are a way for us to applaud exceptional women in the aftermarket for their dedicated service, as well as to recognize women who are going above and beyond to make a difference in the industry,” said AAA’s Ruth Ehlinger, president of the Car Care Council Women’s Board.

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